You plan the workout,

We handle the music

A.I. Curated Mixes, Tuned to Your Workout

 

We provide people the ability to enhance every workout experience. You program the workout, and our engine will curate playlists and mixes that sync perfectly with your workout.

Here at Reflex Radio we believe that every workout should be an experience, and we strive to enhance that experience for every user. We aim to do that by  maximizing workout productivity - so you can stay focused on performing at your best.

WHO WE ARE

Hi! We’re Nick and Colleen, a husband-and-wife duo passionate about fitness and music. We created Reflex Radio to elevate the workout experience and bring new energy to the fitness scene.

Colleen is an active member of the Charlotte, NC fitness community, while Nick has been passionate about music since childhood. He began DJing professionally in 2008 and shifted his focus to fitness in 2018.

The idea for Reflex Radio was sparked when Nick made a custom DJ mix for one of Colleen’s workout classes. He wanted to align the music with the class’s interval structure—syncing energy levels to the workout’s intensity. The result? An instant hit with gym members.

Stu Brauer, owner of WTF Gym Talk, was inspired by the energy he saw during the workout while Nick’s mix played, and he wanted to replicate that vibe in all gyms on a daily basis. He felt that if more people experienced the combination of a great workout, mixed with curated music synced to the interval’s intensity, then it would be a new way to bring a community together.

The idea for Reflex Radio was born!

 

The 4 vertical bars represent the core pillars of our company: Music, Fitness, Community, and Adaptability. They are also intentionally made to resemble sound bars and mimic the intervals that every workout has.

 

Music

Music is the driving force behind the creation of Reflex Radio. Music has the innate ability to move people, and, when applied to a workout correctly, the user’s output will radically increase. 

 

Fitness

Reflex Radio was created to enhance the user’s experience throughout their fitness journey. Fitness is an integral part of a person’s lifestyle and plays an essential role in maintaining the alignment of one’s body and mind. Just like drums lead armies into battle, Reflex Radio intends to guide and motivate users towards a healthier them. 

 

Community

We strongly believe that community is everything. People feel empowered when they have the support of a community, and that’s especially evident within the fitness community. The additional features that Reflex Radio offers aims to add an additional level of support that will help bring everyone together and keep them motivated on the same path. 

 

Adaptability

When we think of “Adaptability” many things come to mind. Adaptability of a workout; Adaptability of a company to stay up to speed with what their users ultimately need and want; Adaptability within life so that way you are able to roll with the punches that the universe throws your way so that you come out stronger on the other side. Whatever way you view adaptability, one thing is constant: Change. As a company and as employees, we know that we must change and adapt to whatever lies ahead in order to be successful for our users. 

 

  

 The circular shape of our logo represents our community, while the color purple is associated with ambition. Purple also perfectly combines the calm stability that blue embodies with the fierce energy that red exudes. We at Reflex Radio know that we must be ambitious in order to take on giants in the music industry, and we fully intend to do just that. Purple also represents pride and magic. We take pride in the work that we do and continue to strive towards our goals. The “magic” that Reflex Radio has that all other competitors are missing is the perfect concoction of unique individuals providing their creative concepts in ways that have not been seen in the industry before. We’d be remiss if we did not mention the effects that the color purple has on the mind and body, which includes calming of the mind and nerves, uplifting spirits, and encouraging imagination and creativity. Reflex Radio will have the same effect on the users. The smoothness of the Reflex Radio text emulates the smoothness of the transitions between the song intervals, and compliments the logo while adding an element of dimension as well.