GET EARLY ACCESS

IN DEVELOPMENT NOW

MUSIC THAT
MOVES
WITH YOU.

Reflex is building intelligence that connects music to you and the moment you're in.

SEE HOW IT WORKS

Be first to experience the next Reflex Radio. Get launch updates and early access to Adaptive Music Intelligence.

The problem

YOUR PLAYLIST DOESN'T KNOW WHAT YOU'RE DOING.

You change. Your playlist doesn't.

  1. You push.
  2. You find a rhythm.
  3. You slow down.
  4. You get still.

YOUR PLAYLIST JUST KEEPS PLAYING.

WE'RE BUILDING SOMETHING SMARTER.

How music moves

A SONG ISN'T JUST ONE THING.

Songs change. They build. They hit. They settle.

FAST DOESN'T ALWAYS MEAN ENERGETIC.

Two songs can move at a similar speed and feel completely different.

Reflex looks beyond tempo, genre and popularity.

Reflex is learning how music changes over time and what may be coming next.

The moment + you

THE MOMENT MATTERS TOO.

What you're doing, where you are in it, and what Reflex learns about you can all matter.

Reflex Radio®

ADAPTIVE MUSIC INTELLIGENCE

WE CALL IT AMI.

BETTER MUSIC FOR THE MOMENT YOU'RE IN.

AMI brings together the music, the moment and what Reflex learns about you.

WE'RE STARTING WITH MOVEMENT.

But the idea is bigger than a workout.

IN DEVELOPMENT NOW

BE FIRST TO EXPERIENCE WHAT'S NEXT.

Be first to experience the next Reflex Radio. Get launch updates and early access to Adaptive Music Intelligence.

YOUR MUSIC. YOUR SUBSCRIPTION.

Reflex is designed to work with supported music services, including Apple Music and Spotify Premium.

Reflex for Business

YOU KNOW YOUR EXPERIENCE. WE KNOW THE MUSIC.

Bring Adaptive Music Intelligence into your product, platform or experience.

AMI is the intelligence layer. The music source can vary.

WORK WITH THE MUSIC YOUR EXPERIENCE USES.

AMI is designed to work with supported music sources, whether the music comes through your experience or from the user's own music service.

Your company's music

or

Your user's music

AMI

Adaptive Music Intelligence

Optional wearable context

Give AMI more context about the person and the moment.

Your connected experience
A runner using a connected treadmill in a home fitness space with an immersive wall display and wall-mounted connected strength equipment.

Connected fitness · Fitness app · Wellness · Wearables

REFLEX IS BUILDING THE INTELLIGENCE. YOU KEEP BUILDING THE EXPERIENCE.

Fitness · Connected Fitness · Wearables · Wellness · Apps

EXPLORE AMI FOR BUSINESS

Talk with Reflex for Business.

This is a conversation path for the developing B2B product. There is no public API or SDK to request yet.

Built from music + movement

Reflex didn't start with AMI.

Reflex started with a simple observation: the workout was changing, but the music wasn't.

That idea led to experimenting with music around the workout, then to building software that could do more of that work automatically.

The first Reflex

We built Reflex.

The first version turned workout structure into a music experience.

Users could build a workout, create a playlist around it, and play the music alongside the workout.

Historical Reflex screens from the first product: a workout blueprint, recommended songs, and a playlist player. This is the original Reflex, not the product being built now.
Historical V1 product screens. Not the upcoming Reflex experience.

We took it
into the
real world.

An athlete in a gym, wearing over-ear headphones and holding a kettlebell.

Then we went deeper.

This became more than picking the right song.

The more we worked with music and movement, the more we realized the song was only part of the answer.

To go further, we needed to understand the music itself.

So we built our own music analysis.

Understanding the music wasn't the end of the question.

  • The music

    What the music is doing.

  • The moment

    What's happening now.

  • You

    What works for you.

Adaptive Music Intelligence

This is what we're building to bring the music, the moment and you together.

Anticipatory Adaptive

Built to anticipate what's next and help music respond intelligently to the moment.

The next Reflex

The next Reflex is coming.

Be first to experience the next Reflex Radio. Get launch updates and early access to Adaptive Music Intelligence.

Coming first to iPhone, with support for Apple Music and Spotify Premium.

Flex to the Beat®